Business owners know you need a website in the markets today. There is some confusion about what their website is to do for them. Many have a Field of Dreams attitude of “Build it, they will come”.
A B2B website is designed for a single purpose says an edmonton company. To get customers to your business. Though there are many reasons it is failing at this job; these are a few major ones to consider.
Are You Marketing Your Website?
For your website to produce any real value, you will have to market it. With new sites going up each day it will get lost in the shuffle. Like finding a certain single grain of sand on the beach.
Your customers may just stumble across your site. It happens. It is better to market your site to ensure your customers find it. This doesn’t have to dig deep into your budget; but, there has to be some marketing.
Does Your Website Look Modern?
If your website looks like a left over from the 1990’s it needs an overhaul. Customers will usually take around 1/20 of a second to decide if they like the look of your site. At least enough to continue further.
Your site needs to be eye catching with high quality images, graphics, and content. Long gone are the days of having a “generic” website.
Do you have every square inch filled with something? Studies have proven less is more. Your customer is interested in what you can do for them. Ads and widgets cluttering the site won’t make your customers happy. Simple is better when it comes to websites today.
Is your website responsive? If you look at your website on your phone or tablet and want to run, so will your customers. Almost 60 % of your traffic is now coming from mobile devices. Your site needs to be up to the task. To get a good looking and responsive site, you must get excellent edmonton web design services from a competent firm.
Where, Oh Where, Has My Website Gone?
Can your customers find your site? There are four main channels your customers will use to find you. Search, Referral, Direct, and Social Media.
To get better search results, you need a few things on your site. Great content about your business. This can be articles, info-graphics, or pictures. Your about page needs to have the proper keywords as well as a great description of what you can do for your customer.
Claim your business in all the listing services. The main Players are Google My business, Yahoo Local, and Bing Places. Point these all back to your website. There are many others too, just search for your business name and claim it where you find it.
Fresh and interesting content needs to be added on a regular basis. All these will contribute to your search engine traffic. It is not instant, but can lead to a higher search engine ranking and more traffic.
Your website domain on your business cards and flyers will work wonders too. This along with a media push focusing on your website can increase referral traffic. Get some local news coverage of your new B2B website.
Press releases are also a good tool to use to announce your website to the world. Getting an interview on a business site will also help increase traffic. Giving your customers an incentive to refer is a good option too.
The best way for increasing direct traffic is to have a domain name people will remember. It can be your business name or what you do as the domain name. Keep it short and sweet and don’t use any weird characters.
You should choose one or two social networks to communicate with your customers. Any more would be overkill and much harder to manage. These are a great place to share your new content with your customers.
Create a newsletter and send out tips, sales, or other information to your customers. This keeps your business in the front of their mind. It is also much more cost effective than ad space.
All these will increase traffic to your website which means more customers. They are not too technical and easy to put in place. The difference in traffic is where the pay off is.
Too Many Buttons
Is your website easy to navigate? Are there menus upon menus to find what you are looking for? Once you get there, can you find your way back? These are all valid considerations your customers will look at.
Studies have shown people will scroll through a long page rather than click to get to other pages. Breadcrumbs are also a great feature to find your way back. If you are not sure what these are, look at Amazon and see the links listed across the top of the page.
Mobile is where it is at now. Search engines will rate you on how well your site does with mobile traffic. A poor score will send you to the bottom of the results. Your customers will score you by not coming back.
Hidden menus are what you want to look into to optimize your website. Customers love them and it cleans up the page. Any competent web programmer can put them on your site easily.
Will It Ever Load
Does it take more than a couple of seconds for your site to load? If so, customers are fickle and won’t wait. Search engines will lower your scores for a slow loading site. Either way you lose traffic with a slow loading site.
This is something you will need technical help to determine the solution. It can be the site, the hosting, or other issues. It is something you need to address though.
Put Your Site To Work
Your website should be working 24/7/365 to bring in new business. It should work as hard as you do. These simple things can either make or break your website. Now that you have built it, you need to make sure they will come.
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